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New Orleans, Louisiana
Promoting Family Reading Across the Country
PRIME TIME programs encourage families to read together. Image courtesy of the Louisiana Endowment for the Humanities.

PRIME TIME offers intergenerational reading- and discussion-based literacy programs to underserved children and their families across the United States. The organization was created by the Louisiana Endowment for the Humanities, a state affiliate of the NEH, in 1991 and offers a range of literacy programs. These include Family Reading Time for 6–10 year olds and their caregivers; PRIME TIME Preschool for Pre-K children and their caregivers; and PRIME TIME Home Room, which offers professional development for primary school teachers. Since it was founded, PRIME TIME has held programs in 40 states, serving more than 40,000 families in communities with high-needs schools. Over the past decade, the NEH has helped PRIME TIME expand its reach throughout the U.S. and is now helping the organization reach new communities throughout its home state that demonstrate great need for the program.

“[The PRIME TIME method promotes literacy through] inquiry, conversation, joy, and meaningful engagement around literature while connecting with people, their culture and history.”
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