The B.B. King Museum and Delta Interpretive Center celebrates the life of blues musician B.B. King while preserving the history of the Delta Blues and culture of the Mississippi Delta. Located in the town of Indianola, pop.~10,000, the museum supports the local economy by bringing in tourism dollars while providing employment and essential arts, humanities, and leadership opportunities for local community members. During the onset of the COVID-19 pandemic, an NEH CARES grant helped the B.B. King Museum shore up its operations, keeping staff employed while transitioning to a virtual work environment.
“[NEH funding] was critical to maintaining the education department throughout the pandemic.”
–Malika Polk Lee, executive director, B.B. King Museum
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Most importantly, NEH funding helped the B.B. King Museum continue serving local youth. The museum transitioned its B.B. Bridge Building Ambassador program online. The leadership program for high schoolers continues to offer internship and training opportunities while encouraging teens to engage with local history. The museum also moved its Be Smart community health program and children’s book club to virtual formats. The B.B. King Allstars program, a music program for Delta area children, offered virtual training sessions and rehearsals.
According to Malika Polk-Lee, the museum’s executive director, NEH funding “was critical to maintaining the education department throughout the pandemic.” The funding also provided for updates to the museum’s webpage and the purchase of software for virtual programming, building new capacities in terms of technology and helping the museum reach new audiences—two impacts that will last beyond the pandemic.